Our Story
Welcome to BRAVER, Est. 2016
BRAVER was born out of a deep connection to the culture of movement and the drive to thrive through it. What began as a side passion project has evolved into a brand that embraces and celebrates the spirit of being braver in all aspects of life. With over a decade of experience in graphic design and a commitment to nurturing human relationships, we’ve crafted a unique space where apparel meets purpose.
Our Founder
Astrid founded BRAVER in 2016, a venture that began somewhat by mistake but quickly grew into a purposeful business. As a graphic designer, Astrid initially printed a few of her designs onto shirts she wore to the gym. When someone admired one of her shirts and bought it off her back, she realized her passion could be more than just a hobby.
What started as a small side project has blossomed into a thriving business, with BRAVER now offering it's own line of prints, custom orders and a wholesale side. Despite the growth, Astrid remains deeply connected to her roots. She still prints all small custom orders in the BRAVER Den and includes handwritten notes with every order, reflecting her commitment to building meaningful relationships with her customers. Astrid's dedication to quality and personal touch is evident in everything BRAVER stands for.
Our Philosophy
Making Waves, Taking up Good Space
Being BRAVER is more than a slogan— it’s a way of life. It’s about stepping out of your comfort zone, embracing challenges, and making waves in the world. We are here to support you on that journey, whether through the products we create or the stories we share. If you’re here: YOU. ARE. BRAVER.
Wearing our apparel is always the bonus.
Our Mission
Celebrating Human Connection
At BRAVER, our mission is simple: to celebrate and nourish human connection. We believe in the power of stories, the strength of collaboration, and the importance of forging meaningful relationships with those we get to connect with. Whether it's through our blog, where we share the inspiring stories of our community, or the collections we create with like-minded individuals, our goal is to uncover what Being BRAVER means to you and make an impact that resonates.
Collaboration & Community
Nurturing Connections through Collaboration
We believe in the power of collaboration and the importance of community. Our collections often feature partnerships with individuals and groups who share our values and vision. By working together, we create something truly special, reflecting the diverse voices and stories that make up our community.
We host fundraisers for causes that are close to our hearts, and allow you to show your support and make a difference.
Our Products
Crafted with care in the heart of Cape Town
It has taken us years to refine our selection of apparel. We are proud to work with local manufacturers and suppliers to bring you locally made items that support the local economy while producing high quality products.