Collection: braver x ruan

"Axe Mentality," a concept first introduced in 2020 as part of our permanent collection designed by our Founder. The original theme encourages continuous self-improvement and letting go of things that don't align with one's goals. In November 2023, we launched "Axe Mentality, Another layer" inspired by conversations with Ruan van Rensburg, a guest writer and friend of the brand. This print adds depth to the "Axe Mentality" theme. Find out more about this print from the blog post written by Ruan here.