Consistency isn’t about perfection—it’s about showing up every day, doing the work, and getting closer to your goals one step at a time. Our Ruthlessly Consistent design, created with our friend Pia, embodies this mindset with a bold graffiti-inspired style featuring "dripping" text and a playful, imperfect smiley face. It's a reminder that staying consistent doesn’t mean being rigid; it’s about balancing discipline with humanity.

Why You’ll Love It:
- Available in Unisex Tees, Tanks, and Crops
- Versatile easy fit for training or leisure
- Made from combed cotton for unmatched comfort and durability
- Soft, high-quality fabric built to handle your active lifestyle
Wear it as your daily motivation to keep pushing forward—no matter how small the step, you're doing the work.

Made from a locally sourced, high-quality poly/cotton blend of fabric that is sewn up into product by our team in Cape Town.

- R95 Cape Town + Surrounds

- R145 Rest of South Africa

- FREE shipping on orders over R1000

- Most items are made to order where it will take 6-10 working days to complete

- If an order is urgent please leave a note when ordering and we'll do our best to meet your deadline.

- 14 day return policy
Returns Policy

- Cold water wash only
- Wash inside out to improve longevity
- Use fabric softener sparingly
- Hang dry only
- DO NOT tumble dry
- DO NOT iron on print